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Are You Missing the Boat on the Ultimate Way to Boost Trade Show ROI?
Tradeshow PR falls into the 6% “Promotions” category, but can turn into an invaluable expense with the correct tactics to increase ROI.(Image courtesy of Atlantic Exhibits) Despite soaring costs,...
View ArticleWhat to do when an editor calls…..and it isn’t freak out!
I remember early on in my career being afraid of editors. Actually…terrified. I pictured these wicked creatures, hunched over a keyboard, feverishly typing away, drinking black coffee, smoking...
View ArticleLet’s Eat Grandma!
The comma—how something so simple can change a sentence so much. As in… Let’s eat, grandma! The breakneck pace of electronic communication stands to pick away at modern language as we know it. LOLs,...
View ArticleTradeshows a Dying Breed? 13 Tips to Help Improve Show ROI
Remember the days when tradeshows were jam-packed and everyone registered to attend as soon as they could to reserve their spot? People milled around and networked for hours looking at some of the...
View ArticleHow to Create a Content Marketing Plan and Be Successful
Part 1 of 4: What to do the first 3 weeks to prepare Let us start out by saying that content marketing is a long-term strategy that takes commitment and discipline. It is not a strategy that works...
View ArticleThe Value in Public Relations – Can It Really Be Quantified?
The Internet’s relationship with public relations is complex. While it has helped raise the profile of this long misunderstood marketing tactic, it has also been the cause of many newer...
View ArticleContent Marketing Plan- Part 2
Part 2 of 4: Getting things in order Last time we discussed getting your content marketing campaign off the ground. We gave you the tools on how to get your strategy in motion. In this round, we will...
View Article9 quick tips to get your blog up and running
If you’re feeling overwhelmed about the prospect of starting (and keeping up with!) a blog, here are nine things that can help ease the burden and allow you to create a valuable resource you customers...
View ArticleSteps to a Successful Content Marketing Plan- Part 3
By the end of these 3 weeks, you’ll be nearly ready to tackle content marketing like a pro. The last segment reviewed how to audit your current content, document your new content strategy and how to...
View ArticleCreating a Content Marketing Plan- Part 4
Part 4 of 4: The final steps According to the 2017 report from the Content Marketing Institute, more B2B companies are becoming more successful with content marketing. But it all starts with a plan! So...
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